Resource Mobilization

Objectives

  • Raise at least 40% of the total national malaria funding need (baseline from 2015 figure of NMCP 350 million USD) by 2020
  • Diversify funding of malaria programming to the targets
  • 20% from international donors
  • 30% from private sector
  • 50% from general population

Target

  • Grand target $150, 000, 000 (US) per annum

2017

2018 2019 2020 2020 forward

$10 million

 $50 million $100 million $150 million Maintenance

Strategies

  • International grants and partnerships
  • Private sector campaign
  • General population campaign/National malaria eradication campaign
  • Faith-based donors
  • Endowment fund

International Grants and partnerships

  • Develop modular grant proposal
  • Identify and cultivate foundation donors
  • Identify and cultivate academic and pharmaceutical partners
  • Create customized partnership strategies

Private sector campaign

  • Develop list of private sector partners/banks, telcos, pharmaceuticals, PR and ad agencies,
  • Create customized partnership strategies
  • Employee engagement
  • In-kind or financial solicitation
  • Identify appropriate point people to spearhead each relationship

General population/Annual Fund campaign

  • Design/plan campaign themes and mechanisms
  • Develop effective, sustainable systems and structures for giving
  • Develop donor categories and reward packages
  • Develop communication and marketing portfolio (see slide 12)
  • Identify/recruit celebrity spokespeople
  • Set-up collection processes
  • Develop system for recruiting and managing volunteer collectors

Endowment/Investment fund

  • Research endowment fund development options
  • Develop recommendations
  • Set up GMF endowment committee
  • Identify potential initial donors
  • Develop communications and proposals

Faith based Donors

  • Research potential partners
  • Initiate discussions about methodologies
  • Engage church leaders
  • Develop strategies and acknowledgement processes

Events

  • Hosted Dinners
  • Sponsored walk
  • Annual Gala event
  • Golf tournament

Monitoring

  • Quarterly milestones/board meeting
  • Monthly activity report
  • Regular communication with NMCP coordinator and resource mobilization committee
  • Supervision and support