Objectives
- Raise at least 40% of the total national malaria funding need (baseline from 2015 figure of NMCP 350 million USD) by 2020
- Diversify funding of malaria programming to the targets
- 20% from international donors
- 30% from private sector
- 50% from general population
Target
- Grand target $150, 000, 000 (US) per annum
2017 |
2018 | 2019 | 2020 | 2020 forward |
$10 million |
$50 million | $100 million | $150 million | Maintenance |
Strategies
- International grants and partnerships
- Private sector campaign
- General population campaign/National malaria eradication campaign
- Faith-based donors
- Endowment fund
International Grants and partnerships
- Develop modular grant proposal
- Identify and cultivate foundation donors
- Identify and cultivate academic and pharmaceutical partners
- Create customized partnership strategies
Private sector campaign
- Develop list of private sector partners/banks, telcos, pharmaceuticals, PR and ad agencies,
- Create customized partnership strategies
- Employee engagement
- In-kind or financial solicitation
- Identify appropriate point people to spearhead each relationship
General population/Annual Fund campaign
- Design/plan campaign themes and mechanisms
- Develop effective, sustainable systems and structures for giving
- Develop donor categories and reward packages
- Develop communication and marketing portfolio (see slide 12)
- Identify/recruit celebrity spokespeople
- Set-up collection processes
- Develop system for recruiting and managing volunteer collectors
Endowment/Investment fund
- Research endowment fund development options
- Develop recommendations
- Set up GMF endowment committee
- Identify potential initial donors
- Develop communications and proposals
Faith based Donors
- Research potential partners
- Initiate discussions about methodologies
- Engage church leaders
- Develop strategies and acknowledgement processes
Events
- Hosted Dinners
- Sponsored walk
- Annual Gala event
- Golf tournament
Monitoring
- Quarterly milestones/board meeting
- Monthly activity report
- Regular communication with NMCP coordinator and resource mobilization committee
- Supervision and support